New 2026 Disney Villains Collection Arrives August 3

The villains are getting their season. A new Disney Villains Collection arrives at Disney Store and Disney Parks on August 3, covering apparel, accessories, drinkware, and collectibles.

The 2026 Disney Villains Collection features Maleficent, Ursula, Cruella de Vil, The Evil Queen, the Headless Horseman, and Vanessa from The Little Mermaid.

Two pieces stand out immediately: the Special Edition Vanessa doll and the Headless Horseman figurine. Here’s the full lineup and what to prioritize.

Quick Summary

• The Disney Villains Collection launches August 3 on DisneyStore.com and at Disney Parks
• Featured villains include Maleficent, Ursula, Cruella de Vil, The Evil Queen, and the Headless Horseman
• Apparel includes two football jerseys, a Spirit Jersey, and a Villains dress
• Two wristlets are exclusive to Disney Store online
• Collectibles include a Headless Horseman figurine and a Special Edition Vanessa doll
• A pair of Sleeping Beauty inspired mugs round out the drinkware

Villains Apparel

The collection includes several apparel pieces:

• Headless Horseman Football Jersey and Maleficent Football Jersey — Two jersey options for fans who want to pick a side
• Villains Spirit Jersey — A lightweight option built for cooler fall weather
• Villains Dress — Featuring Ursula, Maleficent, Cruella de Vil, and The Evil Queen in one design

The Football Jerseys Are the Interesting Choice

Two competing football jerseys — Headless Horseman versus Maleficent — is a genuinely clever merchandising idea.

Disney has been leaning into sports-style apparel for a few years now, but framing two villains as opposing teams gives the pieces a reason to exist beyond “villain on a shirt.” It also doubles the sell: couples and friend groups buy one of each.

Whether it lands depends on execution, but the concept is stronger than most Disney apparel gimmicks.

The Spirit Jersey Is the Safe Buy

Spirit Jerseys move faster than anything else in a seasonal Disney apparel drop. If you want one, buy it early rather than at the end of your trip.

The “lightweight for cooler fall weather” framing also tells you Disney expects this to sell through the whole Halloween season rather than as a quick August drop.

Accessories and Drinkware

Two wristlets featuring The Evil Queen and Maleficent round out the accessories lineup. Both come in a soft knit design and will be available only at Disney Store online.

For your morning coffee, a pair of mugs inspired by Sleeping Beauty are also part of the collection.

Note the wristlet exclusivity. These are Disney Store online only — not in the parks. If wristlets are on your list, that’s a separate purchase channel from everything else here, and you’ll need to shop DisneyStore.com specifically.

That’s the kind of detail that trips people up. Guests assume a parks visit covers the whole collection and then discover two items were never going to be there.

Collectibles

Collectors have two new items to look for:

• Headless Horseman Figurine
• A Special Edition Vanessa doll, inspired by the villain from The Little Mermaid

The Vanessa Doll Is the One to Chase

Vanessa is Ursula’s human disguise from The Little Mermaid, and she’s a deep enough cut that a Special Edition doll is a real event for collectors.

Special Edition Disney dolls are produced in limited runs and they have a track record of appreciating on the secondary market. They also sell out considerably faster than general merchandise.

If this is the piece you want, treat August 3 as a hard deadline rather than a start date. Be online at open or in a park shop early.

The Headless Horseman figurine is the other collectible worth moving on. The Headless Horseman has a specific following tied to the Boo-to-You parade at Mickey’s Not-So-Scary Halloween Party, and Halloween-season figurines tied to a live parade element tend to sell well to a passionate niche.

Where to Find the Disney Villains Collection

The Disney Villains Collection launches August 3 on DisneyStore.com and at Disney Parks.

The wristlets are exclusive to Disney Store online, so check there first if those are on your list.

Practical shopping notes:

• The wristlets are online only. Don’t waste park time looking for them.
• Everything else should appear at both. Parks and DisneyStore.com launch the same day.
• World of Disney and the Emporium carry the widest merchandise selection at Walt Disney World if you’re shopping in person.
• Go for the collectibles first. The Vanessa doll and Headless Horseman figurine will outlast nothing. Apparel restocks. Limited collectibles don’t.
• August 3 is a busy merchandise day. The Cutie Ghost Halloween collection also arrives at Walt Disney World that same day. If you’re shopping both, plan a single early-morning trip.

How This Fits the Season

August 3 is early for Halloween merchandise by most retail standards, but it’s right on schedule for Walt Disney World in 2026.

Mickey’s Not-So-Scary Halloween Party opens August 7 — the earliest opening night in the event’s history. Disney is stocking shelves ahead of that, which means the villains, the Cutie Ghosts, and the Mickey Family Halloween Collection all land within the same two-week window.

For anyone shopping the full Halloween season, that concentration is useful. Everything is available at once rather than trickling out through September.

The Bottom Line

The Disney Villains Collection arrives August 3 at Disney Store and Disney Parks with Maleficent and Headless Horseman football jerseys, a Villains Spirit Jersey and dress, Evil Queen and Maleficent wristlets exclusive to Disney Store online, Sleeping Beauty mugs, a Headless Horseman figurine, and a Special Edition Vanessa doll.

Prioritize the Vanessa doll and the figurine, buy the Spirit Jersey early, and remember the wristlets are an online-only purchase.

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Meet the Author: Nate Bishop

I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!