Darth on a Hearth Plush and Mickey Wreath Loungefly Debut at TikTok Shop Super Brand Day

Disney holiday shopping is starting early this year, and it’s happening on TikTok. The first TikTok Shop Super Brand Day featuring Disney runs November 4–10, bringing holiday merchandise from Disney Store and more than 20 other brands to TikTok Shop for one week.

The headline for collectors: two new Disney Store items, a Star Wars Darth on a Hearth plush and a Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack, will be sold on TikTok Shop before they hit DisneyStore.com.

Quick Summary

• TikTok Shop Super Brand Day featuring Disney runs November 4–10, 2026.
• Disney Store and more than 20 other brands are taking part, with items from Star Wars, Pixar, Disney Princess, and more.
• Two new items get early access on TikTok Shop: the Darth on a Hearth plush and a Mickey Wreath Loungefly Mini Backpack.
• Both items arrive on DisneyStore.com on November 11.
• Disney Store will host a TikTok LIVE on November 4, with creator LIVEs all week.
• Pricing and discounts haven’t been announced.

Early Access to Two New Disney Store Items

Two new Disney Store products will be sold first on TikTok Shop from November 4–10:

• Star Wars Darth on a Hearth plush
• Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack

Both arrive on DisneyStore.com on November 11, so you don’t have to use TikTok to get them. But if you want them before everyone else, or you’re worried about sellouts, TikTok Shop is the place to look during that week.

Based on the name, the Darth on a Hearth plush looks like a Star Wars spin on the “Elf on the Shelf” holiday tradition, built for the mantel. The Loungefly mini backpack features a Mickey icon wreath design, which should be popular with Loungefly collectors heading into the holidays.

How to Shop TikTok Shop Super Brand Day Featuring Disney

• Open TikTok and tap the “Shop” icon in the navigation bar.
• Tap the TikTok Shop Super Brand Day featuring Disney image to go to the event.

Select items are also sold through individual brand storefronts on TikTok Shop.

Disney Store will host a TikTok LIVE when the event opens on November 4, focused on gifts, ornaments, and other holiday items. Creators will also host LIVEs throughout the week to show off products.

The event follows Disney Store’s launch on TikTok Shop last November, and it builds on Disney’s growing partnership with the platform, including the Disney and TikTok fan content deal announced this summer.

Participating Brands

Along with Disney Store, participating brands include Crocs, Old Navy, Touchland, Girls Crew, ColourPop, Blackwing, Displate, Corkcicle, Select Brands, and Dash.

What You Can Buy

Stocking Stuffers

• ColourPop Mickey Mouse Christmas cosmetics collection
• Blackwing pencil sets
• Girls Crew jewelry
• Mini plush and toys from Disney Store

Apparel and Accessories

• Belt bags and tote bags
• Long-sleeve shirts
• Matching pajamas

Home Decor

• Mickey Mouse light-up wreaths
• Displate metal posters featuring Disney characters

Kitchen

• Disney Princess Corkcicle Go Cup XL
• Select Brands Mickey Mouse Waffle Maker
• Dash Disney Popcano Popcorn Maker

Key Dates

• Wednesday, November 4: TikTok Shop Super Brand Day featuring Disney opens, with a Disney Store TikTok LIVE focused on gifts and ornaments.
• November 4–10: The Darth on a Hearth plush and Mickey Wreath Loungefly are available first on TikTok Shop, and creators host LIVEs throughout the week.
• Tuesday, November 10: The event ends.
• Wednesday, November 11: Both early-access items arrive on DisneyStore.com.

If you’re planning holiday gifts, put those dates on your calendar now. The event wraps up more than two weeks before Black Friday, so you’ll have time to compare prices before the bigger sales start.

Should You Shop It?

Disney hasn’t shared pricing or discount details yet, so it’s hard to say whether this will beat Black Friday deals. Here’s how we’d approach it:

• If you want the two exclusives early, shop TikTok Shop during the event week.
• If you just want good prices, compare TikTok Shop prices with DisneyStore.com and other retailers before you buy.
• If you’re an Annual Passholder, check whether your Disney Store discount gets you a better deal on DisneyStore.com. We covered the Disney Store Passholder discount in October.
• Watch shipping times. If you’re buying gifts, check delivery estimates before you check out.

Tips for Shopping on TikTok Shop

• Buy from the official Disney Store storefront when possible, so you know you’re getting the real thing.
• Read the listing details. Check what’s included, sizing for apparel, and the return policy.
• Don’t rush because of a LIVE. LIVE shopping is designed to create urgency. If the price isn’t right, the items will be on DisneyStore.com on November 11.

The Bottom Line

The first TikTok Shop Super Brand Day featuring Disney runs November 4–10, with Disney Store and more than 20 brands selling holiday items on TikTok Shop. The Darth on a Hearth plush and Mickey Wreath Loungefly Mini Backpack get early access there before landing on DisneyStore.com on November 11. Pricing isn’t out yet, so compare before you buy, and stick to official storefronts.

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