Disney revealed the full retail lineup for D23: The Ultimate Disney Fan Event 2026, and this year’s shopping is the most expansive the event has ever offered. Multiple dedicated stores, exclusive merchandise, limited-edition pins, first-to-market releases, and two brand new retail experiences.
This D23 2026 shopping guide covers every store, what’s inside each one, and — the part that actually decides whether you go home with anything — how you get in.
D23 runs August 14–16 at the Anaheim Convention Center in Anaheim, California. Tickets are still available from $49 at D23.com.
Quick Summary
- The D23 Marketplace is the central shopping hub, with a new dedicated Pin Store
- The Walt Disney Company Store returns with two locations and collabs from RSVLTS, Spirit Jersey, Nike, and Loungefly
- Mickey’s of Glendale brings all-new Imagineering merchandise including a Muppets Studio Signature Collection
- Disney .YNSD, a new Imagineer-created lifestyle brand, makes its public debut
- The Disney Experiences Auction debuts Sunday, August 16, with live and online bidding
- Most premium stores run on virtual queue; the Marketplace and Disney Store use standby
- Select merchandise hits DisneyStore.com from Monday, August 17 at 8am PT
D23 Marketplace
The central shopping hub of the event. The D23 Marketplace carries a curated assortment of merchandise and collectibles spanning Disney’s biggest franchises, including a The Princess Diaries 25th Anniversary Collection, Star Wars and Marvel products, and global Disney Parks collections. Disney Fine Art also returns this year.
New at this year’s event is the D23 Marketplace Pin Store — a dedicated space with limited-edition and limited-release pins, with new designs dropping each day: Friday, Saturday, and Sunday.
The Marketplace also houses photo booths and a Medallions station for personalized and event-exclusive keepsakes.
How to get in: Standby queue. Select merchandise will be available at DisneyStore.com/d23-event/ from Monday, August 17, at 8am PT while supplies last.
Disney Store
The Disney Store returns with specially imagined collections including Disney x Formula 1, Blooms by Disney, exclusive plush, and a preview of an all-new collaboration with SkinnyDip London.
Additional experiences inside the booth include a life-size claw machine photo moment and a limited meet and greet with Disney Artists, including sketch and signing opportunities. Pre-register via the Disney D23 app through Friday, July 24, at 12pm PT.
Here’s the free thing most people miss: fans entering the main Disney Store entrance can scan their badge to receive a free event-exclusive limited-release tote bag or sticker featuring new character illustrations by Disney Artists, while supplies last.
How to get in: Standby queue. Shopping operates via QR code, with products delivered directly to your home through DisneyStore.com.
The Walt Disney Company Store
Back for its second year with two locations inside the Anaheim Convention Center. The main store carries the official D23: The Ultimate Disney Fan Event 2026 collection, with brand collaborations from RSVLTS, Spirit Jersey, Nike, and Loungefly.
Highlights this year:
- A collection inspired by Walt Disney’s office Suite 3H at the Burbank studio, developed with the Walt Disney Archives
- Disney animated Epic Rivals
- Iconic Walt Disney Studios landmarks
- An all-new HARVEYS line built from decommissioned seatbelts from Soarin’ Over California
That HARVEYS line is the standout. Bags made from actual decommissioned attraction seatbelts are the kind of thing that sells out on day one and appears on resale sites by day two.
The Walt Disney Company Pin Store offers limited-edition pins, mystery boxes, and framed sets, with a new daily pin catalogue launching each day.
How to get in: Friday access via virtual queue, with standby opening after all boarding groups are redeemed. Saturday and Sunday offer standby queue only. Cashless payments only. The Pin Store operates via virtual queue throughout the event.
Mickey’s of Glendale
The Walt Disney Imagineering campus store returns with all-new WDI-inspired merchandise across multiple collections, including the Walt Disney Imagineering Color Block Collection and the Muppets Studio Signature Collection previously revealed on the Disney Parks Blog. More collections are still to be announced.
The Mickey’s of Glendale Pin Store will launch new limited-edition and exclusive pins each day of the event.
How to get in: Virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only. The Pin Store also operates via virtual queue.
NEW: Disney .YNSD
Making its public debut at D23 2026, Disney .YNSD is a new lifestyle brand created by Walt Disney Imagineers. The brand takes a design-first approach — contemporary streetwear with hidden storytelling details, layered references, and photochromic inks that reveal graphics in sunlight.
Two collections debut: the Debut Collection and a Haunted Mansion Parlor collection inspired by the Victorian design language aboard the Disney Treasure and Disney Destiny.
How to get in: Virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only, processed via mobile order.
Disney Studio Store Hollywood
An all-new curated collection inspired by the El Capitan Theatre’s Centennial Celebration, alongside limited-edition pins releasing across all three event days.
How to get in: Virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only.
Disney Publishing Books & Brew
The hub for Disney books and reading-inspired products returns with first-to-market releases including graphic novels, autobiographies, and guidebooks, alongside collectible bookcessories, tarot card decks, and book nook kits.
A steady schedule of author signings runs throughout the weekend, and a sip and shop experience features a new Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co.
Marquee sponsor Penguin Random House will offer gift-with-purchase items including art prints, sticker blind bags, and Disney Editions tote bags.
How to get in: Standard queue. In-booth signing registration via virtual queue. Cashless payments only.
NEW: The Disney Experiences Auction
Debuting at D23 2026, the Disney Experiences Auction takes place on Sunday, August 16, with live and online bidding open to fans both at the event and globally.
Throughout the weekend, you can preview auction items in The Disney Experiences Auction Showroom, accessible via standby queue.
The showroom also includes a shopping experience where rare and limited-quantity props, artwork, and themed items from Disney parks, resorts, and ships are available to purchase directly. No refunds or exchanges on items from this location.
How to get in: Virtual queue throughout the event, with standby opening after all boarding groups are redeemed. Cashless payments only.
How to Actually Get Merchandise at D23 2026
A few strategy notes based on how this D23 2026 shopping guide breaks down:
- Join virtual queues the moment they open. Mickey’s of Glendale, The Walt Disney Company Store on Friday, Disney .YNSD, Disney Studio Store Hollywood, and the Auction Showroom all run on virtual queue. Boarding groups go fast.
- Go standby for the Marketplace and Disney Store early. Both use standby all weekend, and the line is shortest in the first hour of each day.
- Bring a card, not cash. Most premium locations are cashless only.
- Pre-register for the Disney Store artist meet and greet by July 24 at 12pm PT. That deadline is before the event and easy to miss.
- Scan your badge at the Disney Store main entrance for the free tote or sticker while supplies last.
- If you strike out in person, select merchandise hits DisneyStore.com/d23-event/ on Monday, August 17 at 8am PT.
The Bottom Line
D23 2026 shopping spans the D23 Marketplace, Disney Store, The Walt Disney Company Store, Mickey’s of Glendale, Disney .YNSD, Disney Studio Store Hollywood, Disney Publishing Books & Brew, and the new Disney Experiences Auction.
Virtual queue discipline decides how much of it you actually see. Get your boarding groups the second they open, do standby locations first thing in the morning, and keep August 17 at 8am PT on your calendar as the online backup.
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I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!
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