Passholders get first crack at the festival merch, and this year it’s Luca on the tee.
Disney has revealed the Annual Passholder exclusive merchandise for the 2026 EPCOT International Food & Wine Festival, available at Creations Shop starting Thursday while supplies last.
Quick Summary
- Available at Creations Shop starting Thursday, August 27
- Luca tee and a navy quarter-zip pullover
- A cream canvas Passholder tote bag
- Three limited-edition pins: Snow White, Luca, and Chef Remy
- All items are while supplies last
- Passholder merchandise moves fast in the opening weeks
Apparel
Luca Tee — A green short-sleeve shirt featuring Luca and Alberto from Disney and Pixar’s Luca, with Food & Wine Festival 2026 branding.
Navy Quarter-Zip Pullover — A navy blue quarter-zip with a teal zipper and the Food & Wine Festival 2026 logo on the chest.
Why Luca Fits This Festival Specifically
Luca is set on the Italian Riviera, and the film is genuinely about food — the pasta, the gelato, the town of Portorosso built around a summer food culture.
Pairing it with a food festival at a park with an Italy pavilion is coherent rather than a random character drop.
It’s also a smart merchandising choice for a different reason. Luca hasn’t been heavily merchandised at Walt Disney World — it went straight to Disney+ in 2021 and never got the park presence a theatrical Pixar release would. There’s pent-up demand and very little competing product.
The quarter-zip is the sleeper item. Festival apparel skews heavily toward tees, and a navy quarter-zip is the piece people actually wear outside the parks — which is where Passholder merchandise earns its keep.
Bags and Drinkware
Passholder Tote Bag — A canvas tote in cream with the full “EPCOT International Food & Wine Festival 2026 Passholder” logo in the festival’s multicolor typography, finished with burgundy handles.
Totes are consistently the strongest seller in Passholder collections, and the reason is practical: Food & Wine is a walking, grazing festival, and you need somewhere to put things.
Limited-Edition Pins
Three limited-edition Passholder pins are available for the 2026 festival:
- Snow White pin
- Luca pin
- Chef Remy pin
The Pin Selection Is Doing Different Jobs
Worth noting how deliberately these three are chosen.
Chef Remy is the obvious one — a rat who cooks, at a food festival, in a park with a Remy attraction in the France pavilion. He’s the festival’s unofficial mascot and appears in the Remy’s Ratatouille Hide & Squeak scavenger hunt most years.
Luca ties to the apparel, giving the collection a through-line.
Snow White is the outlier and the collector bait. She has no obvious food connection, which usually signals an anniversary or property push. Snow White also appears on this year’s runDisney Wine & Dine Challenge medal alongside German pavilion theming — so there’s a pattern across Disney’s fall merchandise worth watching.
Limited-edition pins are the items that disappear first. Pin traders and collectors buy them on day one, and secondary market prices on festival LEs climb quickly.
Buy Early
All items are available at Creations Shop during the festival while supplies last.
Passholder merchandise tends to move quickly in the opening weeks, so earlier visits give the best chance at the full selection.
Practical advice:
- Pins first if you want them — they sell out fastest
- The tote and quarter-zip typically last longer than the tee
- Creations Shop is at the front of the park, so hit it on arrival rather than on the way out
- Opening weekend will be busiest. If you can go on a weekday in the first week, do
When It Starts
The 2026 EPCOT International Food & Wine Festival runs August 27 through November 21, marking the event’s 30th anniversary with 30 returning dishes from across its history.
Passholder merchandise goes on sale at Creations Shop as the festival opens.
How Passholder Merchandise Works at Festivals
For anyone who hasn’t chased a festival collection before, the mechanics are worth knowing.
Passholder merchandise is a separate collection from the general festival line. The main 2026 Food & Wine merchandise — the multicolor logo apparel, spirit jerseys, drinkware, and Remy items — is available to everyone. This is the parallel line, and you need a valid Annual Pass to buy it.
Creations Shop is the primary Passholder location at EPCOT. It’s the large store in World Celebration near the park entrance, which replaced MouseGear in 2021. Passholder items are typically kept in a dedicated section rather than mixed into the main floor.
Bring your pass and matching photo ID. Purchase limits are common on limited-edition pins, usually two per guest per design.
Why These Collections Sell Out
Passholder collections are produced in deliberately small runs, and the buyer pool is concentrated — Florida residents who visit repeatedly and can arrive on opening week.
Limited-edition pins are the extreme case. LE pins carry a stated edition size, and pin traders treat festival LEs as a collecting category in their own right. Secondary market prices on sold-out festival pins routinely exceed retail.
Apparel lasts longer than pins but not indefinitely. Sizes go first at the extremes — small and 2XL typically disappear before mediums.
What Else Is Worth Knowing
The festival runs nearly three months, from August 27 to November 21, but the Passholder collection is not restocked on a predictable schedule. Assume what’s there in week one is most of what there will be.
Annual Passholders also get a discount on merchandise purchases at most locations, which applies to these items — worth confirming at the register.
If you can’t get to EPCOT early, some Passholder merchandise appears on shopDisney for pass holders in limited windows, though festival-exclusive items frequently don’t.
The Bottom Line
The 2026 Food & Wine Festival Passholder collection includes a green Luca tee, a navy quarter-zip pullover, a cream canvas tote with burgundy handles, and three limited-edition pins featuring Snow White, Luca, and Chef Remy.
Everything is at Creations Shop while supplies last, starting Thursday.
Pins go first. Go early.
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Meet the Author: Nate Bishop
I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!
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