Universal’s New Wicked Experience: Everything We Know So Far

Hey Universal Vacationers! Universal Studios is taking us on a journey to Oz like never before! They’ve just announced an all-new, immersive experience inspired by the highly-anticipated film Wicked. This exciting Wicked experience will be hitting both Universal Studios Hollywood and Universal Orlando Resort. Let’s dive into every detail we know so far, and what could be on the horizon.

Wicked: The Film – Setting the Stage for the Experience

First, let’s talk about the movie that’s inspiring all of this. Wicked is the much-anticipated cinematic adaptation of the beloved Broadway musical. Universal Pictures is releasing it in two parts: the first part is set to hit theaters on November 22, 2024, and the second part will follow on November 26, 2025. With its enchanting story and unforgettable characters, Wicked has been a fan favorite on Broadway for years. Universal looks to be betting big on this series, hoping to turn it into their next major Intellectual Property (IP). And this Wicked Experience might just be the first step in making that happen.

Wicked: The Experience at Universal Orlando Resort

Starting in late October 2024, Universal Orlando is rolling out the red carpet for Wicked: The Experience. Located in the former Hello Kitty/UNIVRS store, this experience promises to be unlike anything we’ve seen before. You’ll be able to step right into the fantastical Land of Oz, walking the yellow brick road through iconic locations like Shiz University and the Emerald City. And it doesn’t stop there—guests will have the chance to marvel at fanciful costumes and props straight from the movie, crafted by the film’s designers. It’s an Instagram-worthy adventure waiting to happen!

Wicked Experience at Universal Studios Hollywood

Universal Studios Hollywood is not to be outdone. Also starting in late October 2024, their popular Feature Presentation store will undergo a magical transformation. Inside the park, the store and the UNIVRS store at Universal CityWalk Hollywood will become the ultimate Wicked destination. Props from the movie will be on display, and there’s an exciting photo op that will make every visitor feel like they’ve stepped into the film. Later on, in tandem with the movie’s release, you’ll even get to see the costumes up close at the Universal Cinema, an AMC Theatre, at Universal CityWalk.

Wicked-Themed Dining and Merch: More Than Just an Experience

But what’s an experience without some themed dining and shopping, right? Universal’s got you covered. Both Universal Orlando Resort and Universal Studios Hollywood are debuting Wicked-themed dining options, and they’re bringing the magic to Universal CityWalk locations as well. Ever wanted to try a Wicked-inspired doughnut? Head over to Voodoo Doughnuts or check out the delicious offerings at The Toothsome Chocolate Emporium & Savory Feast Kitchen.

And of course, let’s not forget about the exclusive merchandise. This isn’t just any merch—Universal has gone all out to bring us a variety of Wicked-inspired goodies. Here’s what you can expect:

Shiz University Collection

Inspired by the iconic school where Glinda and Elphaba first met, this collection has all the “back-to-school” vibes. Think Spirit Jerseys, duffle bags, tumblers, hats, journals, and more. It’s the perfect way to show off your Wicked fandom in style.

Studio MinaLima’s Wicked-Inspired Graphics

The legendary Studio MinaLima has developed exclusive graphics and prints for a cross-category collection. These intricate designs are featured on apparel, accessories, home goods, and confections. If you’re into stationery, you’re in for a treat.

Wicked Logo and More

From hats and totes to notebooks and mugs, the Wicked logo is everywhere. And for collectors, this is where it gets really exciting: fashion dolls from Mattel, Funko Pops! of your favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags, and even cosplay and prop replicas from The Noble Collection.

Universal’s Big Bet on Wicked

So why is Universal going all out with this Wicked Experience? Well, it’s no secret in both the theme park and Hollywood circles that Universal is banking on the success of the Wicked films. The musical has been a Broadway staple for years, and this two-part movie series is poised to bring the magic to an even wider audience.

Rumor has it, for years Universal has been considering integrating Wicked into its theme parks in a much bigger way. Some speculate it could potentially replace Marvel Island at Universal’s Islands of Adventure, especially now that Disney owns the rights to Marvel Studios. This Wicked Experience seems like Universal’s way of testing the waters, gauging how much demand there is for a dedicated Wicked land.

Could We See a Wicked Land in the Future?

If the Wicked Experience proves to be a hit and the movies perform well at the box office, we could very well see a full-fledged Wicked Land in the future. Imagine an entire section of the park dedicated to the Land of Oz, complete with themed rides, attractions, and more. It’s a thrilling possibility and one that fans of the musical and the movies will definitely be keeping an eye on.

Wrapping Up

Universal’s Wicked Experience is shaping up to be something worth checking out . Whether you’re a long-time fan of the musical or just getting introduced to the story through the movies, there’s something for everyone in this immersive adventure. With exclusive merchandise, themed dining, and the chance to step into the world of Oz, it’s an experience you won’t want to miss.

Mark your calendars for late October 2024 and get ready to be whisked away to the Emerald City. The Wicked Experience is about to make its mark, and who knows—it might just be the start of something even bigger.

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Meet the Author: Nate Bishop

I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!