Universal Studios Hollywood 2026 Pass Member Appreciation Days Perks

There’s a secret milkshake and a secret doughnut. Universal Studios Hollywood is running another round of Pass Member Appreciation Days from August 15 to September 30, 2026.

Annual and Season Pass members can take advantage of limited-time offers, redeemable by simply showing their pass to a team member at any participating location.

Here’s every perk in the USH Pass Member Appreciation Days lineup.

Quick Summary

• Pass Member Appreciation Days run August 15 to September 30, 2026
• A free collectible magnet celebrates Fast & Furious: Hollywood Drift
• A lights-on walkthrough of the Sinners haunted house is available on two dates
• 20% off eligible merchandise at participating retail locations
• Save up to $50 on Universal Express and $100 on VIP Experience upgrades
• Secret menu items at Toothsome and Voodoo Doughnut on CityWalk

Free Collectible Magnet

Pass members can celebrate Fast & Furious: Hollywood Drift and pick up the third collectible magnet in this year’s exclusive series, now featuring a brand-new ride vehicle.

Timing this magnet to Hollywood Drift is smart. The coaster soft-opened in late July with 360-degree rotating vehicles reaching 72 MPH across 4,100 feet of aerial track, and it’s the biggest addition to the park in years.

Third in a series also means two earlier magnets exist. If you’re collecting, this is a completion opportunity.

Halloween Horror Nights Lights-On Walkthrough

Guests can get a lights-on walkthrough of Sinners, one of the haunted houses featured at this year’s Halloween Horror Nights 2026.

Dates and times:

• Tuesday, September 8, 2026 — 2-3pm, 3-4pm, 4-5pm, 5-6pm
• Wednesday, September 16, 2026 — 2-3pm, 3-4pm, 4-5pm, 5-6pm

Valid Theme Park admission required. Reservations are required. Space is limited.

This Is the Best Perk on the List

A lights-on haunted house walkthrough is genuinely rare access, and it’s a completely different experience from the event itself.

In the dark with scare actors, you move through a house in about four minutes with your attention entirely on what might jump out. You see almost none of the actual craft.

Lights on with no performers, you see the set construction, the prop detail, the paint and aging work, the sightline tricks. It’s the difference between riding an attraction and touring it.

Sinners has one of the more distinctive design concepts in this year’s lineup, built around Club Juke from the film. Seeing that set in full light is a real opportunity.

Reserve early. Eight one-hour slots across two dates with limited space will fill.

In-Park Food & Beverage

• Buy one character sipper, get a second for 50% off
• Mango Cold Foam Cold Brew at French Street Bistro or Jurassic Cafe
• Florean Fortescue’s Ice-Cream Counter in The Wizarding World of Harry Potter — buy one soft serve, get a second half off

Shopping, Deals & Games

• Buy one carnival game, get a second free
• 25% off a regularly priced Annual Pass Photo Package for 12 months of unlimited digital downloads, covering rides, character meet and greets, and roaming photographers
• 20% off eligible merchandise at participating retail locations inside the theme park and at the Universal Studio Store on CityWalk

Ticket and Upgrade Savings

• Special pricing on 1-Day General Admission tickets for friends and family — must purchase online in advance at UniversalPassMember.com
• Universal Express Add-On — save up to $20 at the Front Gate or Universal Box Office, or up to $50 purchasing online in advance
• VIP Experience ticket upgrade — save $100 on a one-day daytime upgrade, subject to same-day availability at the Front Gate
• Special pricing on select Halloween Horror Nights tickets

The Express Savings Are the Real Money

Up to $50 off Universal Express when purchased online in advance is the largest single discount here in absolute terms, and it’s worth planning around.

Universal Express at Universal Studios Hollywood is expensive, and the park’s layout — split across Upper and Lower Lots connected by escalators — makes efficient touring harder than in Orlando. Express meaningfully changes a busy day.

Note the difference between purchase channels: $20 at the gate versus $50 online in advance. That’s a $30 penalty for deciding on the day.

The $100 VIP Experience upgrade is the bigger headline number, but VIP tours are a substantial spend even discounted.

Universal CityWalk Deals

Late-night Happy Hour from 8pm to close with a 15% Pass Member discount at:

• VIVO Italian Kitchen
• Antojitos Cocina Mexicana
• NBC Sports Grill & Brew
• Toothsome Chocolate Emporium & Savory Feast Kitchen
• Jimmy Buffett’s Margaritaville

The Secret Menu Items

Two of these are worth knowing specifically:

At The Toothsome Chocolate Emporium & Savory Feast Kitchen, Pass Members may ask for a secret milkshake, plus the standard 15% discount.

At Voodoo Doughnut, ask about the secret doughnut designed specifically for Pass Members and receive your 15% discount when you show your valid Annual or Season Pass.

You have to ask. Neither is on a menu. This is the kind of perk that goes unclaimed simply because nobody knows to request it — so if you’re a Pass Member on CityWalk during the window, ask at both.

How to Redeem

Offers are redeemable by simply showing your pass to a team member at any participating location.

Check Universal Studios Hollywood’s official website for more offers and details, as well as all restrictions.

The Bottom Line

USH Pass Member Appreciation Days run August 15 to September 30, 2026, with a free Fast & Furious: Hollywood Drift collectible magnet, a lights-on Sinners haunted house walkthrough on September 8 and 16, 20% off merchandise, up to $50 off Universal Express online, $100 off VIP Experience upgrades, and 15% off at CityWalk restaurants during late-night Happy Hour.

Reserve the Sinners walkthrough early — eight limited slots across two dates.

And ask for the secret milkshake at Toothsome and the secret doughnut at Voodoo. Neither is on a menu.

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