Universal shares First Look at new Universal Kids Resort Merchandise Collections

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Universal Kids Resort opens July 1, 2026 in Frisco, Texas — and Universal just gave us our first real look at the merchandise collections coming to all seven themed lands. We’re talking character-inspired outfits, toys, plush, accessories, and interactive keepsakes designed specifically for young guests and their families. This isn’t standard theme park merch. Universal Kids Resort merchandise 2026 is purpose-built around the worlds kids are walking into, with child-height displays, character storytelling baked into every shop, and some genuinely creative items you won’t find anywhere else.

Whether you’re planning a trip for opening day or sometime later this summer, here’s everything Universal has revealed about what you’ll be shopping for across each land.

Quick Summary

• Universal Kids Resort opens July 1, 2026 in Frisco, Texas with seven themed lands
• Each land has its own dedicated retail locations with character-specific merchandise
• Highlights include Jurassic World dinosaur toys and hatching eggs, SpongeBob Glove World hats and shoulder pals, ogre hoodies at Shrek’s Swamp, and Team Yellow/Purple Minion merch
• TrollsFest’s Troll-ify Me! experience offers full character cosplay makeovers for kids and adults
• Puss in Boots Del Mar includes a Tienda de Dulces candy shop with themed sweets
• Isle of Curiosity has the flagship Universal Kids Resort Store covering all seven lands plus Gabby’s Dollhouse collections
• Select items are already available at shopUniversal.com ahead of the July 1 opening

What Makes Universal Kids Resort Merchandise Different

Justin LaFoe, Global Parks Merchandise & Retail Officer at Universal Products & Experiences, put it this way: “Everything we’re creating for Universal Kids Resort is designed with families in mind — from the child height displays to the character-infused storytelling woven into every shop. These new merchandise collections aren’t just souvenirs; they’re another way for kids and kids-at-heart to step into the worlds they love and carry a piece of that joy home with them.”

That philosophy shows up in the actual products. Instead of the standard T-shirts-and-keychains approach, Universal has designed things like interactive dinosaur masks, character shoulder pals that travel through the park with kids, cosplay makeover experiences, and hatching dinosaur eggs. The merchandise extends the experience beyond the rides and into something kids can take home and keep playing with.

Jurassic World Adventure Camp: Gear Up for Dinosaur Discovery

Jurassic World Outfitters is the main shop at Jurassic World Adventure Camp. The lineup here leans into imaginative play in a big way: interactive masks, dynamic action figures, larger-than-life LEGO sets, and hatching dinosaur eggs that kids can crack open. The glowing egg keychains that reveal a tiny plush dinosaur inside are particularly clever — the kind of item that feels like part of the adventure rather than just a souvenir.

An oversized sleeping dinosaur plush is also in the mix — perfect for the post-park hotel room cuddle. The Supply Depot kiosk nearby adds an additional layer of wearable options with dinosaur-sized headwear and ready-to-wear apparel you can throw on before heading deeper into camp.

SpongeBob SquarePants Bikini Bottom: Nautical Nonsense at Barg’N-Mart

The Bikini Bottom land retail experience runs through Barg’N-Mart, and the items here are straight-up fun. Glove World-themed glove plush hats, Plankton and SpongeBob shoulder pals that ride along on kids’ shoulders all day, plush rings, and sunny bucket hats round out the highlights. The shop also carries wet and dry apparel, toys, and character plush — all inside a treasure-chest-themed space that matches the show’s humor perfectly.

The Grab-it Mart kiosk nearby adds beach-ready accessories for the full Bikini Bottom experience. The shoulder pal concept is smart — kids wear them through the park, which means you’re doing free advertising for the character while your kid thinks they’ve got the coolest accessory in the place. Everyone wins.

Shrek’s Swamp: Ogre Up at Triplets Treasures

Triplets Treasures is the shop to hit in Shrek’s Swamp, and the matching ogre hoodie situation is genuinely great for families. Kids and grown-ups can both pick up ogre-themed hoodies in matching styles, plus ogre ears available as a hat, headband, or bucket hat. The Shrek and Donkey shoulder pals are in the mix here too, and the rest of the shop carries apparel, accessories, and plush covering Shrek, Fiona, Donkey, and the broader cast.

Universal specifically designed Shrek’s Swamp merch to be set up near photo moments around the land. Grab ogre ears before the character meet-and-greets and you’ve set yourself up for a much better photo than you’d get without them. Classic park merchandise logic done right.

Minions vs. Minions Bello Bay Club: Pick Your Team

The Minions vs. Minions: Bello Bay Club land has an inherent rivalry built into its premise — Team Yellow vs. Team Purple — and the merchandise at Bello Bay Boutique plays that up fully. Apparel, accessories, headwear, and Minion plush come in both team colorways, letting families pick sides and dress accordingly. It’s the kind of competitive theming that gives a whole group visit a playful structure — everyone has to declare their allegiance.

TrollsFest: Get Your Full Character Makeover at Sparkle Shine Glitter Glow

TrollsFest has the most elaborate retail experience in the park with the Troll-ify Me! experience at Sparkle Shine Glitter Glow. This is a full cosplay makeover tied to specific characters — Branch, Poppy, Guy Diamond — with vibrant headwear, wigs, apparel, makeup, and colorful accessories that let kids and adults fully transform into their favorite Trolls character. It’s not just shopping; it’s an interactive experience with a creative output.

Mr. Dinkles’ Market kiosk adds more TrollsFest merchandise including festive tees and vibrant accessories for guests who want the look without the full makeover commitment. This land is going to be a hit with any Trolls fans in your group.

Puss in Boots Del Mar: Mercado de Perrito and Tienda de Dulces

The Puss in Boots Del Mar land features two distinct retail stops. Mercado de Perrito carries the main apparel, accessories, and headwear — including cosplay items that let kids dress as Puss, Kitty Softpaws, and other characters from Del Mar. Next door, Tienda de Dulces is a candy shop with themed sweets and treats that offer a take-home taste of Del Mar. It’s a smart one-two stop: pick up the outfit at Mercado, grab a sweet at Tienda, and you’ve got a complete Del Mar souvenir haul.

Isle of Curiosity: The Flagship Store Covering Every Land

At the heart of Universal Kids Resort sits the flagship Universal Kids Resort Store in Isle of Curiosity, the Gabby’s Dollhouse-themed land. This is the all-in-one shop that brings together merchandise from all seven lands alongside resort-branded apparel and an expanded Gabby’s Dollhouse collection: hats, headbands, character stuffies, outfits, and more tied to the hit series and the land’s Gabby’s Cat Tastic Dance Party! experience.

Think of this as both the first stop (to preview everything the park has before you head into the lands) and the last stop (to pick up anything you missed or items that sold out in the individual land shops earlier). Universal designed it to function as both an entry point and a wrap-up shop for families’ full visits.

How to Shop Before Your Visit

If you want to get your hands on Universal Kids Resort merchandise 2026 before you even set foot in Frisco, Texas, select items are already available at shopUniversal.com. Universal made the collection accessible online ahead of the July 1 opening, which means you can gear up early — and potentially avoid the opening-week crowds at individual land shops. That’s especially worth considering for the Troll-ify Me! experience items, the Jurassic World LEGO sets, and the shoulder pal options, which are likely to be high-demand items.

The Bottom Line on Universal Kids Resort Merchandise

Universal Kids Resort merchandise 2026 is thoughtfully designed across all seven themed lands. This isn’t a single style of souvenir repeated in different character colors — each land has its own retail personality, its own interactive angle, and its own standout items. From the Jurassic World hatching eggs to the TrollsFest cosplay makeovers to the SpongeBob shoulder pals, there’s real creativity here.

If you’re visiting Universal Kids Resort this summer, budget time for each land’s retail location — especially TrollsFest and Jurassic World Adventure Camp. And if you can’t make it to Frisco before you need those items, shopUniversal.com has you covered right now. Universal Kids Resort opens July 1, 2026. We can’t wait to see these lands and their shops in action.

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