New Harry Potter Build-A-Bag Collection by Lug Debuts at Universal

You can build your own Hogwarts bag now. Lug has unveiled a new Wizarding World of Harry Potter Build-A-Bag Collection, available at Universal Orlando, Universal Studios Hollywood, and online through shopUniversal.

The Lug Build-A-Bag Harry Potter collection lets fans customize a Wizarding World-inspired bag with interchangeable accessories, and the release coincides with Universal’s annual Back to Hogwarts celebration starting August 1.

Four bag styles, four accessory types, and a built-in wand holder. Here’s the full breakdown with pricing.

Quick Summary

• Lug has released a Wizarding World Build-A-Bag Collection at both Universal resorts and online
• Bags are customizable with interchangeable straps, zipper pulls, charms, and coin pouches
• Four bag styles range from $55 to $90
• Accessories run $19 to $35 each, sold separately
• Every bag has a black quilted exterior, embroidered Hogwarts crest, and a built-in wand holder
• This is Lug’s second Universal collaboration since the partnership launched earlier this year

How the Customization Works

Guests can personalize their bag with interchangeable straps, zipper pulls, charms, and coin pouches.

You can theme your bag to one of the four Hogwarts houses — Gryffindor, Hufflepuff, Ravenclaw, and Slytherin — or choose from Wizarding World icons like the Golden Snitch, Hedwig, and the Sorting Hat.

Inside Universal was invited to a launch event in Wizarding World – Hogsmeade at Islands of Adventure, where they built a customized bag firsthand to see how the process works.

Every Bag Style and Price

Available in four different styles:

• Hogwarts Catamaran Tote — $90
• Hogwarts Starboard Bag — $80
• Hogwarts Skeeter Bag — $75
• Hogwarts Huggie Water Bottle Bag — $55

Every bag features:

• A black quilted exterior with an embroidered Hogwarts crest
• A front attachment point for charms
• A built-in wand holder for carrying your wand
• Interior lining with Hogwarts-inspired art and iconography featuring all four houses

The Wand Holder Is the Actual Selling Point

Ignore the customization for a second. The built-in wand holder is the feature that justifies buying this over any other park bag.

If you’ve done interactive wand spellcasting across Diagon Alley and Hogsmeade, you know the problem. You’re holding a wand for hours, you need both hands constantly — for phones, for food, for kids, for ride lockers — and there’s nowhere sensible to put it. People end up shoving wands in back pockets, waistbands, or stroller cups where they get lost or broken.

A dedicated holder on the bag solves a genuine, frequently experienced annoyance. That’s a better argument than the house theming.

Accessory Pricing

Additional accessories are sold separately:

• Bag Strap — $25
• Coin Pouch — $35
• Zipper Pull — $19
• Bag Charm — $19

Do the Math Before You Start

Here’s the honest warning about Build-A-Bag pricing: the accessories are where the cost escalates.

A $75 Hogwarts Skeeter Bag plus a strap ($25), a coin pouch ($35), and two charms ($38) puts you at $173 before tax.

Start with the Catamaran Tote at $90 and add the same accessories and you’re at $188.

That’s not a criticism of the pricing so much as a warning about how modular product works. The base price is the entry point, not the total. Decide what you actually want before you’re standing at the display.

If you’re on a budget: buy the bag and one charm. The bag already has the crest, the quilted exterior, the interior art, and the wand holder. Accessories are additive, not necessary.

If you’re buying for a gift: the $55 Huggie Water Bottle Bag plus one house charm is a coherent, complete gift under $80.

The Lug Partnership

The Wizarding World collection marks the second Universal collaboration from Lug since the partnership launched earlier this year.

The company previously released a line celebrating the 1st Anniversary of Epic Universe, including a Skeeter Bag inspired by Captain Cacao.

Two collections in one year suggests the partnership is performing. Lug’s modular, accessory-driven approach fits theme park merchandise well — it encourages repeat purchases across visits rather than a single transaction, and it gives Universal a mechanism for releasing new charms tied to future events or lands.

Expect more Lug collections tied to Universal properties.

Where and When to Buy

Available now at:

• Universal Orlando
• Universal Studios Hollywood
• Online through shopUniversal

The release coincides with Universal’s annual Back to Hogwarts celebration, which starts August 1 and runs through September 1 at both resorts.

Planning notes:

• Buy in park if you want to see the accessories in person. Choosing charms from a display is a different experience from picking them online.
• The online option removes the carry problem. If you’re at the start of a trip, shipping avoids hauling a bag around all week.
• Back to Hogwarts brings crowds to the Wizarding World. Shop early in the day if you’re buying in park during August.
• Check whether accessories are in stock separately. Modular lines frequently sell through specific charms faster than bags.

The Bottom Line

The Lug Build-A-Bag Harry Potter collection is available now at Universal Orlando, Universal Studios Hollywood, and shopUniversal, with four bag styles from $55 to $90 and interchangeable straps, coin pouches, zipper pulls, and charms sold separately from $19 to $35.

Every bag has a black quilted exterior, embroidered Hogwarts crest, house-themed interior art, and a built-in wand holder.

Buy the bag for the wand holder. Add accessories deliberately, because they add up faster than you expect.

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Meet the Author: Nate Bishop

I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!