Disney Springs is getting a shop built entirely around squishing things, and the announcement came from the brand itself rather than Disney.
Kawaii Slime Company confirmed on Instagram that it has a location in the works at Disney Springs. The post was short and deliberately vague: “we’ve been keeping a BIG secret… Kawaii Slime Company is coming to @disneysprings.” No opening date. No specific address inside the district. Just the confirmation that it is happening.
Quick Summary
- Kawaii Slime Company announced it is coming to Disney Springs at Walt Disney World
- The announcement came via the brand’s own Instagram account, not a Disney release
- No opening date has been shared
- The exact location within Disney Springs has not been confirmed
- It is also unclear whether this will be a kiosk or a full brick-and-mortar store
- The brand is bringing its lineup of slime toys and sensory products to Florida
What Was Actually Announced
The whole thing rests on one Instagram post. Kawaii Slime Company told its followers it had been sitting on a secret, then named Disney Springs as the destination. That is the full extent of the official word so far.
The brand says it is bringing its slime toy lineup to Florida, and that Disney Springs joins its growing list of retail locations. Everything beyond that — timing, square footage, where exactly you will find it — has not been shared by either the brand or Disney.
That is worth saying plainly, because announcements like this tend to get rounded up into “a new store is opening” headlines that imply more certainty than exists. Right now we know the destination and nothing else.
Who Is Kawaii Slime Company?
If the name is new to you, the short version: Kawaii Slime Company makes colorful, sensory-focused slime products and accessories. Think scented slimes, textured slimes, kits, and the add-on charms and tools that go with them.
The brand has built a following through its own stores and its online shop, and that following skews heavily toward kids and teens — plus a surprising number of adults who have discovered that squishing something for ten minutes is a legitimate way to decompress. The sensory angle is a real part of the appeal, not just marketing language.
That audience overlap is the interesting part of this news. Disney Springs already does a brisk trade in impulse purchases for younger guests, and a slime shop is about as impulse-friendly as retail gets.
Where Could It Land?
Disney Springs is split into four neighborhoods — Marketplace, The Landing, Town Center, and West Side — and each one has a different personality. Marketplace leans toward family and character merchandise. Town Center is the more conventional outdoor-mall stretch with national brands. West Side skews toward entertainment and dining. The Landing sits in the middle with a heavier restaurant presence.
On personality alone, Marketplace feels like the natural fit for a slime shop, with Town Center a close second. But that is reading tea leaves, not reporting. The brand has not said, and Disney has not either.
Kiosk or Actual Store?
This is the detail that will tell you the most about how big a commitment this is.
Disney Springs uses a mix of formats. Some brands get a permanent storefront with a full build-out. Others start in a kiosk or a smaller temporary space to test whether the traffic justifies more. A few operate as limited-run pop-ups and then disappear.
A kiosk would suggest Disney and the brand are testing the concept. A full store would suggest both sides are confident in it. Since nobody has said which it is, hold off on picturing a full themed storefront until there is something to base that on.
Why Disney Springs Keeps Landing These
Disney Springs does not require park admission or a ticket, which makes it the easiest part of Walt Disney World for an outside brand to reach. A retailer gets resort guests, locals, convention traffic, and day visitors without any of them needing to buy into a theme park day first.
For a brand like Kawaii Slime Company, that is a strong pitch. Its product is a low-cost, high-visibility purchase — exactly the kind of thing that does well in a place where people are already walking around with shopping bags and no fixed itinerary.
What to Watch For
A few signals will tell you this is getting close:
- Construction walls or a “coming soon” wrap going up somewhere in the district
- Disney adding the shop to the Disney Springs directory on its website or in the app
- A follow-up post from Kawaii Slime Company with a date attached
- Hiring posts for the location
Until one of those shows up, this stays in the “confirmed but undated” pile.
The Bottom Line
Kawaii Slime Company is coming to Disney Springs. That part is settled, straight from the brand. The where and the when are not, and anyone telling you otherwise is guessing.
If you have a kid who disappears into slime videos, this one is worth keeping an eye on. We will update when an opening date or a location gets confirmed.
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Meet the Author: Nate Bishop
I’m a die-hard Disney fan with 38 years of visits under my belt, having stepped into Disney World 120+ times. Proud to be a Disney Annual Passholder, a Vacation Club member since ’92, a Castaway Club Member, and a runDisney enthusiast. Oh, and I’ve graduated from the Disney College of Knowledge. Need Disney insights or planning tips? I’m your guy!
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